Mirenco Seeks to Expand Business Worldwide
Radcliffe Iowa Local Creates Business With Worldwide
Potential
Times-Citizen
Cheryl L. Dieter, News Reporter
Radcliffe, IA - During the last big energy crisis in the mid 1970s, Radcliffe
resident Dwayne Fosseen decided that something needed to be done to increase
fuel efficiency and decrease air pollution, so he began to look at different
ways to conserve fuel. Because he grew up on a farm, Fosseen believed that
ethanol would be the new fuel of choice because it would burn cleaner and it
would also be beneficial for the agricultural community.
"I was working with alternative fuels and began developing dual fuel-controlling
devices so that you could run two fuel systems simultaneously. But with fuel
prices at all time lows, it was hard to sell people on alternative fuels. So I
began looking at other ways to increase fuel efficiency and cut consumption.
That is how this whole company started," explained Fosseen.
The company he is referring to is Mirenco, Inc. which is based in Radcliffe. He
formed the company in 1997 as a marketing and distributing company after
successfully developing several patents which automatically control throttle
position to manage fuel mileage and emissions.
"After receiving the patents, I worked with the Department of Energy (DOE) and
applied for a Cooperative Research and Development Agreement (CRADA) grant,"
Fosseen said. "CRADA is a program that helps small companies get their product
from prototype to a unit that can be sold commercially, using government
expertise. In fact, the same people who built our defense weaponry built the
DriverMax.
According to Fosseen, his company did not directly receive the $100,000 from the
CRADA grant. Instead, it went to pay the salaries of the scientists working on
the project. It took a total of 18 months from the time he received the grant
until he had a finished design. At that point, the DOE turned over the first
three units and the software they had developed to be used with the device. With
the DriverMax now in hand, Fosseen set up Mirenco Corporation and began issuing
stock to private investors in the state of Iowa.
"Mirenco was designed to get the company to the point where we feel we can list
it with NASDAQ before the end of the century," said Fosseen. "The options we had
when DriverMax was developed was to sell the technology and take a chance on
someone else trying to take over control and leaving us in the dirt - or to bite
the bullet and go into marketing and keep it as an Iowa company with Iowa
people."
The DriverMax utilizes a microprocessor which understands and adjusts throttle
position. At the present time, the company is testing their units on snowplows
in Iowa. They have also outfitted buses at the Grand Canyon. Mirenco is
currently working on several agreements and Fosseen believes that they will be
putting more units in the Grand Canyon and on buses in other national parks. In
addition, the company recently signed a contract with Ontario-based Overland
Custom Coach to install the DriverMax as standard equipment on all of their
buses. The company is also in the process of setting up their first customer
service center in Mexico where the device will be marketed and installed.
"In Europe and Mexico they pay a lot more for fuel than we do, so for the
governments and private enterprise, the ability to conserve fuel is more
pressing than it appears to be here in the United States at this time," said
Fosseen. "In addition, in Mexico, the air quality is so bad that the government
is looking for equipment which decreases emissions and that is what our product
does. DriverMax has been shown to decrease emissions over 60 percent and
decrease diesel fuel consumption by 15 percent. By allowing the throttle to work
more efficiently, you can also decrease the amount of wear and tear that the
engine experiences.
Besides DriverMax, Mirenco will soon be releasing a new product called
EconoCruise. The unit works to manage fuel mileage and emissions in conjunction
with information received from the Global Positioning System (GPS) via
satellite. The GPS tells the unit where it is located and calculates factors
such as vehicle speed and headwinds. The EconoCruise then compares this
information to what is in its memory and feeds the optimal throttle position to
the engine itself. As Fosseen explains it, the unit "looks" ahead to determine
if the vehicle will be picking up speed as in the case of downgrades or
decreasing speed in the case of hills. Last month, the company mapped out every
100 feet of Interstate 35 from Kansas City to the Iowa State Capitol. On
September 17, the device will make its inaugural run using a local trucking
company and the information that was stored on the computer during last month’s
mapping.
"For the first time in history we will be able to manage the throttle straight
from a satellite. From there [the satellite], information will be sent back to
the computer and to the throttle in order to control emissions and conserve
fuel," said Fosseen. "I envision that someday soon the device will be available
on all cars coming off of the assembly line."
This isn’t Fosseen’s first business venture. At one time he designed and
manufactured 250,000 door handles for the International Tractor. He also
designed and built a utility tray for a John Deere tractor that is sold through
a distributor.
"I think one of the keys to success when you are starting up a company is to
always think positive and set high goals for the business," said Fosseen. "One
of my goals is that I would like to see a lot of people benefit from what we are
doing. I am intending to build our headquarters in Radcliffe and staff it with
engineers and top-notch sales personnel who will receive high dollar wages
compared to other jobs in the area. The other thing I have planned is we know
that as we grow as a company and branch off into other products, we will need to
contract with other companies to make our products. I am looking at the small
communities in the area that supported the company and we will be attempting to
get what we need produced locally. I feel that it is our obligation that we give
apart of our good fortune to the rural communities in Iowa."
About Mirenco
Mirenco is a Radcliffe, Iowa-based Company that specializes in patented vehicle
management technology and consultative services for reducing vehicle emissions,
improving fuel economy and lengthening the service life of heavy-duty diesel
vehicles. More information is available at
www.mirenco.com, or via e-mail at
info@mirenco.com or by calling
800.423.9903.
Some of the statements made in this press release are forward-looking in nature.
Actual results may differ materially from those projected in forward-looking
statements. Additional information concerning Mirenco, Inc. can be found
within Mirenco's filings with the Securities and Exchange Commission.
Statements in this release should be evaluated in light of this additional
information.
Contact Information:
Dwayne Fosseen
fosseen@mirenco.com
800-423-9903
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